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HK Apr Value of Total Retail Sales Down 14.7% YoY, Way Worse than Expected
The Census and Statistics Department (C&SD) released the latest figures on retail sales. The value of total retail sales in April 2024, provisionally estimated at $29.6 billion...
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HK Apr Value of Total Retail Sales Down 14.7% YoY, Way Worse than Expected
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The Census and Statistics Department (C&SD) released the latest figures on retail sales. The value of total retail sales in April 2024, provisionally estimated at $29.6 billion, decreased by 14.7% compared with the same month in 2023, way worse than the street consensus of a 6.3% fall. For the first 4 months of 2024 taken together, it was provisionally estimated that the value of total retail sales decreased by 4.7% compared with the same period in 2023.

Of the total retail sales value in April 2024, online sales accounted for 8.2%. The value of online retail sales in that month, provisionally estimated at $2.4 billion, increased by 11.4% compared with the same month in 2023. The revised estimate of online retail sales in March 2024 decreased by 4.0% compared with a year earlier. For the first 4 months of 2024 taken together, it was provisionally estimated that the value of online retail sales decreased by 5.8% compared with the same period in 2023.

A government spokesman said that the value of total retail sales declined notably in April from a year earlier, partly because the Easter holidays rendered the effects of the changing consumption pattern of residents more visible. A large number of residents made outbound trips during the Easter holidays. This not only affected their local consumption during their time away but also could have reduced consumption in the days before and after the trips. Besides, the unstable weather conditions in April this year, with higher-than-usual rainfall, also had some impact. The relatively high base of comparison, attributable to buoyant consumer sentiment in the same period last year supported by the return to normalcy after the pandemic and the Consumption Voucher Scheme, was also relevant.

Looking ahead, the spokesman added that the changing consumption patterns of visitors and residents would continue to present challenges to the retail sector. Nevertheless, the revival of inbound tourism, rising employment earnings, and the recent stabilisation of asset markets would provide support. The Government's strenuous efforts to promote a mega event economy and boost market sentiment would also help. The Government will continue to monitor the situation.
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